Made in 1975 46 years of being awesome bleached shirt
Fifty years ago, the notion of Australian fashion may have been regarded as an oxymoron. This is not a critique of Australians’ capacity to be intrinsically stylish, as there is plenty of evidence to reflect the contrary.
Rather, the Australian fashion industry, historically, was based on adopting and adapting the looks that evolved internationally, predominantly from Europe. Made in 1975 46 years of being awesome bleached shirt. The contemporary fashion industry in Australia has really only developed an individual identity in the past 20 years.
To put this into some context is to also understand the evolution and shifts in the Australian fashion system over the past four decades.
My early memories of the Australian fashion industry in the 1970s are clustered in two key geographical locations: Flinders Lane in Melbourne and Surry Hills in Sydney. These two locales housed industrial spaces in multi-floor buildings where the heart and soul of the fashion industry thrived.
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