Made in 1973 48 years of being awesome bleached shirt
Prada’s private collection contains pieces by Jeff Koons and William N. Copley, to mention just two. The brand has also commissioned and produced pieces by artists such as Anish Kapoor and Thomas Demand, while, pieces such as “Nu bleu aux bas verts” by Henri Matisse and “Ladies and Gentlemen” by Andy Warhol are part of Fondation Louis Vuitton’s private collection.
As well as investing in art and holding exhibitions of established artists, both foundations are commissioning new work. Made in 1973 48 years of being awesome bleached shirt. “Inside the Horizon”, is a site-specific work by Icelandic-Danish artist Olafur Eliasson on display at Fondation Louis Vuitton.
You could almost draw comparisons with the the Medici family in renaissance Florence – the two luxury fashion houses clearly understand the enormous power that art, and culture in general, can wield in a commercial and even political context.
It appears that these companies are moving their brand image from that of the ephemeral – producing clothing and accessories and interpreting style and trends – to a more something altogether more permanent and important: that of cultural definers.
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