Just a regular mom trying not to raise liberals bleached shirt
There is light at the end of the tunnel with two areas of specialisation having the capacity to strengthen businesses.
The first concept is: “keep it small, keep it special.” Emerging designers are opening engaged and experiential retail spaces, offering informed and positive service (by staff who know and love the product). These are often pop-up stores that encourage the consumer to buy now, before it disappears.
A second commercial proposition and an incredible growth area is the world of online retail. Online shopping has become the new norm and allows designers to be in control of their own supply chain.
Engaging websites enable smaller scale enterprises to test the retail market, react to consumer demand and offer merchandise globally, without the constraints of potentially expensive and volatile international expansion.
The online world is providing Australian designers with a fertile interface with global fashion advocates, without the constraints of trying to make it big overseas. But this does require shifting the processes and systems embedded with the fashion industry – something not easily done.
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